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On July 19, 2013,  H.E. Card. Peter K. A. Turkson gave a speech on "The Vocation of Business Leader: A Reflection," at the Conference organized and co-sponsored by the "Associação de Dirigentes Cristãos de Empresa" (ADCE) of Brazil and the Congreso Mundial de Universidades católicas (World Congress of Catholic Universities). The occasion of the event was the launch of the Brazilian edition of "A vocação do Líder Empresarial: Uma Reflexão."

The meeting was attended by over 100 people, mostly businessmen and academics in the field of business education and entrepreneurship.